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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Verkaufen System Handwerk Leidenschaft Vertriebserfolg PDF Bf649047e

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Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition) PDF




by Ingo Poggensee : Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition)

ISBN : #3658141239 | Date : 2017-07-11

Description :

PDF-4883d | Ingo Poggensee charakterisiert die unterschiedlichen Vertriebsarten und leitet daraus die individuellen Anforderungen an die Verkaufsmitarbeiter ab. Sie lernen das Klassifizierungssystem der Vertriebs-Interaktions-Typen kennen (VIT) und erfahren, welche Persönlichkeitsmerkmale in ihrer Branche besonders gefragt sind. Im zweiten Schritt wird der Verkaufsprozess anhand vieler Beispiele beschrieben,… Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition)


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[Pub.19XtQ] Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition) PDF | by Ingo Poggensee


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HBRs Must Reads 2015 Definitive PDF 1cef86acb

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HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

Description :

PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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[Pub.76ktW] HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF | by Harvard Business Review


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Ideas Marketing Proceedings Conference Developments PDF Da7f1119b

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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

Description :

PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer PDF




by Thomas J. Webster : Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

ISBN : #0739186043 | Date : 2014-02-07

Description :

PDF-8b09b | This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally … Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer


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Operate Financially Successful Painting Business Ebook PDF A84cb50cc

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How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business (How to Open and Operate a Financially Successful…) PDF




by Melissa Kay Bishop : How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business (How to Open and Operate a Financially Successful…)

ISBN : # | Date : 2012-03-06

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PDF-745b4 | The painting, faux painting, and mural business is one of the most lucrative small business opportunities around, with more than $100 billion spent annually according to the International Franchise Association. The need for skilled, qualified painters for everything from the family home to other businesses or the side of a new building has made those with the right skill set highly sought after. F… How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business (How to Open and Operate a Financially Successful…)


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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF




by Elizabeth Daniel : Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)

ISBN : #0273654799 | Date : 2001-10

Description :

PDF-e0efe | With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains… Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)


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[Pub.43zSo] Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF | by Elizabeth Daniel


Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) by by Elizabeth Daniel

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Guru Guide Marketing Concise Marketers PDF 6c2072608

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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers PDF




by Joseph H. Boyett : The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

ISBN : #0471213772 | Date : 2002-11-14

Description :

PDF-f95ba | Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices. … The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers


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Secrets Great Rainmakers Techniques Business PDF 2e2a29e09

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Secrets of the Great Rainmakers: Proven Techniques from the Business Pros PDF




by Jeffrey J. Fox : Secrets of the Great Rainmakers: Proven Techniques from the Business Pros

ISBN : # | Date : 2006-03-06

Description :

PDF-ce510 | In Secrets of Great Rainmakers you’ll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and co… Secrets of the Great Rainmakers: Proven Techniques from the Business Pros


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Business History Swatch Group Globalization PDF D3de610bb

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry PDF




by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

Description :

PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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